A reassuring message, which as well as underlining how the Region offers security and ease of connections, is in line with all the messages sent out from the Italian National Tourism Board after the 11th of September, all directed to assurances about comfort and the tranquillity of Italian holidays.

The Eurostar ETR 500 travels on the high-speed Milan-Rome-Milan tract. A sort of mega poster, which can perfectly seen from the roads, railway overheads and in towns, cities, with eleven carriages of Pininfarina set up, and a capacity of 590 passengers per journey. A train that was designed and made for a middle-high clientele as far as income and cultural level are concerned: an ideal target to promote a region that aims to quality tourism, such as Marche.

Already in the 2001 summer season, the results of tourist flows to the Marche Region had been very positive: arrivals grew by 5.62% and presences of 4.97%, for overall proceeds of over a billion and 413 million euro, of which over 66 million in foreign currency.  "In Marche today -Lidio Rocchi, regional assessor to tourism, said - there is the awareness that tourism is an important financial sector of regional economy and is such must be sustained and valorised. We need to overcome localisms, exploit the potentialities of the inland, investing a tourist reception that is non invasive and respects the environment".

Marche's communication strategy was very appreciated by Enit's president, Amedeo Ottavini: "Marche puts itself optimistically on the world market: an idea that confirms the innovation spirit of the Region. We must innovate the image, as Marche did, to capture the foreign market's interest. Marche's reality is one that fulfils the requirements and interests of a quality-attentive tourism".

June.2002