The international scenario has redrawn the scenario, a contraction of the tourism flows volume is definitely underway (almost two million travellers less), but the demand for mountain holidays grows anywhere compared to the previous year, with peaks of 17% more.

Try to find special offers to go on mountain holidays and you will see that the wind has changed. 95% of the interviewed tourist operators has admitted that the favourable conjuncture had to be taken advantage of, and so prices have risen. Nine over ten have recorded a full house until the 6th of January, even in places that last year were considered "empty".

A golden season is expected in Trentino, Veneto, Valle d'Aosta, Lombardia and Piemonte. Austria follows, having certainly become the second mountain location for Italians, owing to lower prices. Cortina, Corvara, Madonna di Campiglio and Courmayeur remain queens. Here golden business will be made will all those who were thinking of tropical holidays, pink beaches an palm trees: worried by International events -says Trademark Italia-  they have opted for luxurious all-comfort accommodation in apartments and chalets.

January.2002

Trademark (In Italian)
Austria
Cortina
Valle d'Aosta (Italian and French)