A brand representing legend and reality. Tradition and memory, but also technical culture and dynamic design find wide space in Alfa Romeo philosophy. Designers, technicians and style engineers concretise in the Arese firm an automotive culture made of tradition, technicality creativity.The Alfa Romeo Style Centre, ever since the post-war years until July 1989 in the Portello area in Milan, and now in the industrial area of Arese, is the historical core of the brand.
The Centre, among the most modern in the world, shows an integrated structure that associates all stages through which the realisation of a new car model goes through. From the first ideation to the definitive deliberation for industrialisation, all passages of design and realisation are conducted according to the most advanced technological know-how.
The making of the last cars is owed to the Alfa Romeo Style Centre: 145, 146, Spider and GTV (in collaboration with Pininfarina), and concepts such as Proteo (1991) and Nuvola (1996).
The Arese Style Centre is entrusted with the aesthetical and functional elaboration of the new Alfa Romeo models, according to an operative philosophy based on solid technical and stylistic models.
"The fundamental principles guiding our work ", Zapatinas, director of the Alfa Romeo Style Centre, says "are represented above all by the ideation charge - which today, however, is very tied in with the second principle, that of technicality, even if the artistic aspect remains essential - and the rapidity of conception and making ".
"What also contributes to our certain adhesion to these principles ", continues Zapatinas, "is also the "youth" of our team. In fact the average age of the 60 people who now work at the Style Centre is very low and their mentality is decidedly cosmopolitan, since part of them are also designers from Germany, Switzerland, Poland and they are formed by qualified Italian and foreign University institutes, working with engineers of more mature experience ".
Alfa Romeo