Especially in the context of furniture design, an object with a predefined function, the 'genius' of the designer is conditioned by some factors: company production requirements and stylistic continuity, thoughts on current market, personal experience, cultural stimuli, technological search of materials and techniques, changes in the architectonic definition of spaces, all contribute, more or less favourably, to direct creative desires.

Pietro Arosio considers the relationship with the company essential, to generate a product that can respond to market requests, but also to favour a company’s commercial and image ambitions, and to find the right equilibrium between research investments and the price of the finished product.

Albeit keeping the current age in mind, as they are an expression of it, Arosio’s projects shrug off momentary fashions, as they are born of his particular sensitivity and the heritage of past design experiences. "The designer likes to recuperate, in new products, details and outlines that had already characterised some projects. A form can be reused in different housing contexts – home or office, beauty centre or hotel, external or internal – simply changing the material or the size of the model". A single element (a foot, an insertion), is brought up again in projects different in nature and function, to the end of maintaining a stylistic continuity, but, especially, to save the company further investments.

All Arosio designed furniture is characterised by a strong vocation to versatility and polyfunctioning: wood or metal, core or aluminium, padding or PVCs, transforming the same drawing itself in a object renews in its conception and its use.

An attention to the world around go with the willingness to enter into the project "a little of that alternative and different touch that can make it visible", so that the company he or she works for can retain its own ‘brand awareness”.

Therefore we get some products that possess a distinct and distinctive personality, although never invasive, nor least of all, extravagant, because it is defined by the rigorous linearity of shapes and simplicity of design.