And, if Italy does not start with privileged market premises, Boselli continued, the secret of 'made in Italy' fashion's success is to be found in the creativity and the technological skill Italian companies are rich in: a human and professional patrimony representing the strategic factor for the prestige of Italian fashion in the world.

700.000 professionals who, behind the image and the griffe, represent the basic pieces for a process which still needs quality, specialisation and ability to propose. The National Chamber of Italian Fashion itself feels very deeply the need and the priority of offering qualified training courses with stage within the companies, to prepare workers who will be able to interpret with the sensitivity that makes the difference in Italy's tailoring school, the ongoing of the markets, of trends and of communication.

Concerning communication Mario Boselli, pointed out how, inside a wide and articulated strategy planned by the National chamber for Italian fashion to export the image of Italian production, even using mass media the product should always and strictly communicate the values of quality, charm ad exclusivity of which the product itself is the emblem and the result.

May.2002

National chamber for Italian fashion (In Italian)